The Koloa Rum Company, a Hawaiian-based distillery, has announced a new partnership with Purdue University Athletics. As part of the partnership, Koloa Rum will become the official rum of Purdue Athletics.
The partnership will include various activations, including Koloa Rum branding at Purdue's athletic events, social media and digital content collaborations, and in-store promotions. Koloa Rum will also work with Purdue to create special-edition bottles and products featuring Purdue Athletics branding.
Koloa Rum is known for its premium Hawaiian rum, which is made from locally sourced sugarcane and distilled in small batches. The company has won numerous awards for its rum, including the gold medal at the San Francisco World Spirits Competition.
Purdue University Athletics is the sports program at Purdue University, which is located in West Lafayette, Indiana. The program includes 18 varsity sports teams, including football, basketball, volleyball, and soccer.
Both Koloa Rum and Purdue Athletics expressed excitement about the partnership and the opportunity to work together. The partnership is expected to bring increased exposure for both brands and to enhance the game-day experience for Purdue fans.
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